Just in the past year, we’ve seen an explosion in the tech-meet-street trend, 3M reflective being a major player. ICNY quietly pushed their message of “functional performance,” while making waves in athletic and streetwear circles. The brand has quickly moved from selling shirts hand-to-hand in Brooklyn, to a project with colette and a capsule collection with a certain sneaker brand we can’t mention just yet.
We spent the morning in ICNY’s Brooklyn studio to see the space and process behind their growing brand. We even got to see a reflective tee made from start to finish for New York-based running club, Resident Runners. Walk with us and see the space in the gallery above.