NBA superstar LeBron James has collaborated with Sprite to develop a new limited-edition flavor, “Sprite 6 Mix.” The beverage combines the refreshing taste of traditional Sprite with a splash of cherry and orange flavor. The flavor formulation, packaging graphics, and product name were co-developed with James to truly reflect his style and taste preferences. Beginning in mid-March, “Sprite 6 Mix” by LeBron James will appear on store shelves nationwide for a limited time. It will be available in 20-ounce bottles and 19.2-ounce cans, and will be sold in convenience retail and value stores. Special packaging for the new flavor features a custom logo sporting James’s name and jersey number, and his initials appear on the background of the label. The packaging also features a custom “6” with a crown integrated to represent James’s most popular nickname ”King James.” More information is available here.
Get Updates Daily.
Follow our Twitter feed
We'll update you as we publish on our site. You'll get an update instantly!Follow @highsnobiety
Get Updates on Facebook
We'll bring our best stories and photos direct into your newsfeed.
Follow us on Instagram