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Lifestyle March, 24 2014

Google Partners with Luxottica to Bring Glass Technology to Ray-Ban and Oakley

Italian eyewear manufacturer Luxottica and Google have announced that they have agreed to join forces to design, develop and distribute a new breed of eyewear for Glass. The announcement offers a far reaching strategic partnership between Luxottica and Google to work together across multiple efforts on the creation of “innovative iconic wearable devices.” In particular, the two corporations will establish a team of experts devoted to working on the design, development, tooling and engineering of Glass products that straddle the line between high-fashion, lifestyle and innovative technology. Two major proprietary brands of Luxottica, Ray-Ban and Oakley will be a part of the collaboration with Glass; however details about these new products will be disclosed at a later stage. The first collection generated by this partnership is said to combine high-end technology with avant-garde design offering the best in style, quality and performance.

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