Footwear March, 24 2014

Watch Nike’s First-Ever Nationally Broadcast Commercials

Independently owned advertising agency Wieden+Kennedy recently announced that their digital librarian Phoebe Owens had discovered its first-ever nationally broadcast work for Nike. The ads were titled “Evolution,” “Trophy,” and “Co-op” and were also Nike’s first-ever nationally broadcast work, airing during the 1982 New York City Marathon. The first spot details the nature of running while “Trophy” shows how the brand is responsible for nearly every running world record; “Co-op” concludes the trio by showcasing the entire line of available Nike silhouettes.

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