Alcatel ONETOUCH launches their latest initiative designed to give fans the chance to be the face in the upcoming Alcatel ONETOUCH global advertising campaign. Named Word of the Year for 2013 by Oxford Dictionaries, the concept of the selfie has spread like wildfire, culminating in Ellen DeGeneres’ selfie from this year’s Oscars featuring Jennifer Lawrence, Meryl Streep, Julia Roberts, Kevin Spacey and Bradley Cooper. The image quickly became the the most retweeted of all time, with more than 3.4 million retweets, breaking the record previously held by U.S. President Barack Obama.
Now that the selfie is without doubt here to stay, Alcatel ONETOUCH invites fans to upload their own selfies to a specially designed microsite. Three lucky participants with the most creative selfies in the five styles – naughty, wild, geek, dumb and kiddo (childish) – will be selected by the company’s judges after April 23 for the Alcatel ONETOUCH global advertising campaign.