Take a look at what the Grammy Award-winning musician could tell us so far about the collaboration below.
How did the collaboration come about?
This has been a long time coming. I have talked to the adidas folks for years and the worlds just started colliding more and more with their relationship with NIGO. Then, I met them at a trade show where we were showcasing BBC and presenting Bionic Yarn.
How do you plan to integrate materials from Bionic Yarn into the collection?
Bionic Yarn can be anything – cotton, polyester. It will be my designs and just applying the technology to the product.
What opportunities do you have, with respect to design, with adidas that you didn’t have in other clothing projects like BBC and ICECREAM?
I wouldn’t say I didn’t have these opportunities with BBC and ICECREAM, it’s just a different concept; you can’t compare one to the other.
What can we expect from the collaborative collection?
You will have to wait and see.
Have any iconic adidas pieces, like the Stan Smith or the tracksuit, been given the Pharrell touch?
I think you will see a lot of classic pieces with a twist.