Video April, 1 2014

Nike Football Unveils ‘Risk Everything’ World Cup Commercial

After revealing the official team kits for the upcoming World Cup, Nike Football has just released its first commercial starring Portuguese forward Cristiano Ronaldo, England’s Wayne Rooney and Brazilian forward Neymar Jr. Titled ‘Risk Everything,’ the ad depicts the three players as they gear up for the Cup, pushed on to succeed by fans, the media, and evidently the world. Set to the suspenseful beat of Ronaldo walking down a stadium corridor, each player arrives and gets ready for their first game before the screen cuts to black, ending with the caption “Pressure shapes legends. Risk Everything.” The ad no doubt helps to build tension for the highly anticipated tournament, which begins this June.

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