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Footwear April, 3 2014
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Reebok Classic Subcultures: Twinsmatic and Friends in Paris

Continuing their exploration of subcultures initiated by photographer Danielle Levitt, Reebok Classic pay a visit to producer duo Twinsmatic in the French capital. Joined by their creative cohorts, the crew was captured in their daily wear which encompasses every current streetwear staple. A pair of Reebok Classic kicks, including the Instapump Fury and Freestyle Hi, complete each outfit.

On the cusp of contemporary culture, the crew consists of individuals from all over the world. They don’t think about boundaries when they think about countries, insisting there are no borders. Believing in their generation’s voice, the crew looks to the U.S. as an example of a country whose downtrodden and disadvantaged have, despite all obstacles, managed to shape culture both far and wide. Now, Twinsmatic and their creative friends think it’s Europe’s turn. Despite the stereotype of Parisians doing nothing but enjoying coffee and drinks on terraces all day long, they all believe things are starting to get better with work acting as their savior.

Meet the crew above and stay tuned for more installments in Reebok Classic Subcultures.

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