Nike+ decide to expand their ever-growing presence in the digital landscape with the opening of their Fuel Lab in San Francisco. The intention of the lab is to further build on the work done by the Nike+ Accelerator program, establishing NikeFuel as the universal way to establish and measure your own body movements. Through the Nike+ Fuel Lab, Nike aims to build its platform by connecting with companies such as MyFitnessPal, RunKeeper and Strava. By integrating NikeFuel into these companies’ products, over 100 million potential new sportspeople will be able to train and measure using NikeFuel. More details on the Nike+ Fuel Lab can be found on nikefuellab.com.