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Clothing April, 17 2014

SOTO Berlin Spring/Summer 2014 “Ballhaus” Editorial

Berlin’s SOTO store ventured to the outskirts of the city for their latest editorial, heading out to the “Ballhaus.” A former ballroom that is now a crumbling, abandoned building, the location depicts the rich history of the city, while the shoot pairs a mixture of classic essentials with current trends, resulting in a rough charm that is synonymous with both SOTO and Berlin. Brands such as Raf Simons, Dries van Noten, Thom Browne, BLK DNM, Our Legacy and Acne feature in the editorial which was shot by photographer Björn Jonas. You can shop the items both in-store and online at SOTO.

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