Israeli artist Peddy Mergui recently created a series entitled “Wheat is Wheat is Wheat,” in which he explores the boundaries of everyday design within consumer culture. By creating generic grocery products that are branded with today’s most prominent brands, from Apple branded milk, to Dolce & Gabbana stamped cookies, he invites the viewer to ponder the meaning of what these brands mean to us. Currently exhibiting at San Francisco’s Museum of Craft and Design, you can head over to the artist’s website for more information.
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