Fullscreen
Lifestyle April, 25 2014

Nike Showcases 2014 Football Innovations

Nike today unveiled its entire collection of footwear, apparel, and equipment innovation for players and fans, inspired by the upcoming summer of football in Brazil. All home and away kits for the 10 teams that will wear Nike were showcased at an event in Madrid. The kits combine high-tech innovation to keep players cool such as laser-cut ventilation, Engineered Mesh and Nike Dri-FIT technology. They are also environmentally sustainable, with each kit made from fabric that comes from recycled plastic bottles. Nike has also created an “Athlete Journey” collection for players to wear throughout various moments during the tournament such as warm-ups, anthems, media appearances, travel and downtime in the training camp. Also included in the showcase is the Nike+ FuelBand, created just for the players and staff of the Brazil, England, France, and U.S. teams in a yellow gold METALUXE edition that features the federation logo engraved on the gold clasp and a picahau graphic engraved on the golden “doors” of the product.
Filed under:

Comments

Selectism