Pharrell Williams recently took to his Twitter to release his brand new “social book,” titled Inspiration. The GRAMMY Award-winning producer teamed up with Bic and Tipp-Ex to draw inspiration and characters from the latter’s inventive campaign which featured a hunter and a bear. As the intro goes on to explain, a hunter and a bear are tasked with protecting the contents of Inspiration. When the bear tries to protect the book from potential readers, he ends up whiting-out almost every word in the book, allowing readers to “rewrite” the story. When the book is completed, it will be published and sold. Fans can guess the absent words, and the first person to correctly guess any missing word will be credited in the book when it’s published. By July 1, a free digital version will also be available for you to download. Watch the video above to begin your interactive experience.
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