Food has become an integral part of lifestyle, which has thankfully resulted in a lot of interesting food concepts around the globe these last years. Therefore we are not surprised to see a new brand by the name Pure Foodie Inc. Founded by Japanese model Aoyagi Fumiko, the brand has released its minimalist “foodie” hoody this week. It comes in navy and white and features a simple small print detail on the front and a recipe on the small bottom patch. You can buy it now from JUST LIKE HONEYEE, along with the brand’s first recipe book.