Clothing May, 9 2014

CHEF Spring/Summer 2014 “REDemption” Lookbook

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UK-based brand CHEF presents their Spring/Summer 2014 collection via a lookbook entitled “REDemption.” Drawing on the aesthetics of martial arts, the label takes the art form’s traditional outfits and juxtaposes them into the contemporary streetwear landscape. This theme continues via the symbology used throughout, pairing the Ying Yang with CHEF’s Un-United States flag logo. The resulting collection features sportswear-inspired pieces meshed with allover graphics, cryptic flags and ancient Japanese scriptures.