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Clothing May, 14 2014

Element Unveils New Collection with LA Artist Push

Anyone who’s ever set foot (or wheel) inside LA’s infamous The Berrics skatepark since it got a makeover in 2012 knows Push. They might not know him by name or by face, but they certainly know his work… After all, it’s painted 15 feet high across an entire corner of the building.

As a member of internationally repped graffiti crew MSK/AWR and a sworn-in brother of The Seventh Letter art collective, Push is a name known to many outside of LA as well. By his own admission he’s been “writing graffiti for over 21 years” and “started skateboarding way back in third grade,” so when skate-outfitter extraordinaire Element “saw The Berrics piece and reached out to a couple of people [he] knew,” a collaboration was always going to be on the cards.

Now ready to drop, the 10-piece Element x Push collection sees the artist’s signature mosaic of colorful, tessellating shapes spread its way over a tank top, tee, 5-panel cap, shorts, iPhone case, duffel bag, and – of course – four signature Element skate decks and wheels. “So much of what I do now is because of skateboarding,” Mizuno confides. “Graffiti is always different, depending on the surroundings and situation, but, to me, it all came from that.”

It’s not hard to see why Element chose someone with such a personal connection to skate culture to produce the art for this project. It’s the same reason Steve Berra and Eric Koston asked him to paint the walls of their skatepark, because crossing that border comes so naturally to him. “I always like to try a new approach, that’s what keeps it fun and interesting,” he finishes. “You just work at it until it feels or looks right.”

Well, it looks pretty right to us.

To celebrate the launch of the collection, Element’s Paris location will be hosting a party on May 15 featuring the previous board wall painted by Push at the brand’s LA store. Make sure to stop by if you’re in the French capital and browse the whole collection now over at Element.

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