More surprising, however, was the brand’s presence in the Japanese market until now. This week Givenchy has opened its first freestanding store in Tokyo. The new store is located where Omotesando meets the Aoyama district and is housed in the same building as fellow LVMH brands Céline and Loewe.
Over the past years, one could watch the rise of luxury brand Givenchy under the direction of Creative Director Riccardo Tisci. Not only its couture line, but predominantly its pre-a-porter collection garnered a lot of attention around the globe, becoming known for its unique mix of high-end fashion and streetwear. Of course, the Japanese market was among the first to embrace the new Givenchy look, with its bold graphics and overall direction.