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Lifestyle May, 20 2014

U.S. Soccer Names Lupe Fiasco Music Director and Futura Art Director for 2014 World Cup Campaign

U.S. Soccer has named Grammy Award-winning recording artist Lupe Fiasco as the Music Director and artist Futura the Art Director for the Men’s National Team’s 2014 FIFA World Cup campaign. Building on the “One Nation. One Team.” theme, Chicago-born hip-hop artist Fiasco will collaborate with U.S. Soccer in a variety of areas during the Send-Off Series and the World Cup. He will be creating Spotify playlists, in collaboration with his DJ group SNDCLSH, and handle in-game music programming during the Send-Off Series. New York native Futura will provide his own flavor that will include the official Men’s National Team World Cup poster, limited-edition skate deck designs and other limited-edition items. Futura’s signature style will be tied to the team during the U.S. MNT’s road to Brazil, and he will create two “live” works at Fan Appreciation Day in New York’s Time Square on May 30 and the U.S. Soccer Fan Fest in Chicago on June 16.
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