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Lifestyle May, 21 2014

Google Overtakes Apple to Become Most Valuable Global Brand

Google has overtaken Apple to become the world’s most valuable global brand in the 2014 BrandZ Top 100 Most Valuable Global Brand ranking, worth $159 billion—an increase of 40% on last year. After three years at the top, Apple slipped to number two on the back of a 20% decline in brand value, to $148 billion. Although Apple remains a top performing brand, there is a growing perception that it is no longer redefining technology for consumers, reflected by a lack of dramatic new product launches. The BrandZ Top 100 Most Valuable Global Brands study is the only ranking that uses the views of potential and current buyers of a brand, alongside financial data, to calculate brand value. For more information, visit Millward Brown.
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