Google has overtaken Apple to become the world’s most valuable global brand in the 2014 BrandZ Top 100 Most Valuable Global Brand ranking, worth $159 billion—an increase of 40% on last year. After three years at the top, Apple slipped to number two on the back of a 20% decline in brand value, to $148 billion. Although Apple remains a top performing brand, there is a growing perception that it is no longer redefining technology for consumers, reflected by a lack of dramatic new product launches. The BrandZ Top 100 Most Valuable Global Brands study is the only ranking that uses the views of potential and current buyers of a brand, alongside financial data, to calculate brand value. For more information, visit Millward Brown.
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