Clothing May, 21 2014

Y-3 Fall/Winter 2014 Video Lookbook

Esoteric fashion label Y-3 release a video lookbook to preview their forthcoming Fall/Winter 2014 collection. The tongue-in-cheek video plays with the brand’s goth ninja reputation, as the apparel’s technical fabrications and drapey silhouettes are juxtaposed against a manga-inspired production, with halftone patterns and bold typography. The video uses a comic book staple “good guy vs. bad guy” narrative, where a hero and villain are pitted against each other, decked out in Y-3’s avant-garde, sophisticated apparel.

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