Today adidas, the official sponsor of the FIFA World Cup 2014, launched the first part of its official World Cup campaign. Entitled “The Dream: all in or nothing,” the commercial spot features superstar soccer players Messi, Dani Alves, Bastian Schweinsteiger, Luis Suárez, Xavi, Jordi Alba, Mesut Özil, Robin van Persie and David Villa. The short film was directed by Fernando Meirelles and sees Lionel Messi experience an edgy and exciting World Cup dream. Meirelles is best known for directing City of God. Having joined the adidas star line-up a few months ago, it comes with no surprise that the music for the clip was provided by Kanye West. You can get the track “The Dream” by Kanye West now here.
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