Art May, 27 2014

McDonald’s Food Goes Minimalist in New Ad Campaign

French advertising agency TBWA has stripped back the menu of the world’s best known fast-food chain for a series of pop-art interpretations of their best-loved meals. In simple 2D rendering, iconic staples such as the Big Mac, fries, and Chicken McNuggets are all made instantly recognizable with the use of simple shapes and a couple of colors – all tied together with the unmistakable stamp of the golden arches. Immediately familiar all over the world.