As part of its global sustainability program, Coca-Cola has launched 2nd Lives – a line of 16 innovative caps which can be screwed onto bottles after consumption, transforming them into fun and useful objects such as a paintbrush, water squirter and pencil sharpener, among others, and encouraging consumers to reuse and recycle plastic. The upcycling campaign launched in Vietnam, where 40,000 free bottle caps will be distributed this year with soda purchases, and will soon be available as well in Thailand and Indonesia.
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