From the ground up

As the world travels to Brazil this week to celebrate soccer’s biggest stage, adidas presents a special World Cup edition of its Pure Boost silhouette. Similar to the adidas Originals offerings, the Pure Boost “Battle” pack features a black and white design inspired by the war paint of native warriors and Rio’s iconic Copacabana beach promenade. During the 2014 FIFA World Cup, adidas athletes will also be wearing the same noticeable print on the pitch. The World Cup-inspired Pure Boost “Battle” pack is now available at adidas.

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