Lifestyle June, 12 2014

Nike “Get There” Short Film Inspired by Ayrton Senna

The FIFA 2014 World Cup officially starts today with the opening match being this year’s host Brazil, against Croatia. To celebrate the occasion, Nike presents as part of its “Dare To Be Brazilian” campaign a new short film entitled “Get There.” The short film features the voice of the iconic Formula 1 driver Ayrton Senna, previously taken from a documentary and “aims to inspire Brasilians to ‘Ouse Ser Brasileiro’ – Dare To Be Brasilian.” Created by Nike do Brasil and Wieden+Kennedy São Paulo, you can take a further look at the campaign here.

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