For more than 111 years, Harley-Davidson has been an motoring icon on the roads of United States and the world. Their commitment to innovate on the roadways continues today with the launch of their first electric Harley-Davidson motorcycle that holds true to the virtues of the brand and with a visceral experience which is only felt while riding their motorcycles.
#ProjectLiveWire, is a new expression of the signature Harley-Davidson look, sound and feel, and one that is nothing short of exceptional. “Project LiveWire is more like the first electric guitar – not an electric car,” tells Harley-Davidson SVP and CMO, Mark-Hans Richer, in describing the new motoring experience.
To kick off Project LiveWire, Harley-Davidson invites all riders to experience Jumpstart, a simulated riding experience that will kick off with stops across Harley-Davidson dealerships in the USA through the end of the year. Visit www.projectlivewire.com for tour stops and more information.