Scotch Whisky Brand LABEL 5 launches a new competition via their Facebook page, the 5” CITY contest, inviting fans all over the world to take a five-second Instagram video of their favorite city for a chance to win a round-the-world trip for two. Built on the legendary number of the brand, the campaign encourages participants to showcase their creativity in homemade short videos. After all, they only have five seconds to capture the beauty and magic of their favorite city. The two-month competition runs from now until mid-August and will run in many countries across the world. The participant whose video receives the highest number of votes will win the round-the-world trip for themselves and a loved one.
1. Become a fan of the LABEL 5 Facebook page and register for the contest.
2. Take a five-second video that best represents your city and upload it to Instagram with the hashtag #5SCITY and the hashtag of the city, e.g. #5SCITY #NYC.
3. Encourage your friends and followers to vote for your video.
Please enjoy LABEL 5 responsibly.