Luxury online shop LUISAVIAROMA partner with adidas and dozens of fashion designers for Make Kids Happy, a charity project for Brazil’s UNESCO-recognized Gol de Letra Foundation. The nonprofit, based in São Paulo and Rio de Janeiro, works with 1,300 children and teenagers in suburban areas on educational development. For the charity, the retailer asked the likes of Dolce & Gabbana, Balmain, Salvatore Ferragamo, Rick Owens, Pharrell Williams and more to customize the FIFA World Cup 2014 Brazuca match ball. We’ve seen how the ball is made, but not like this. Participating designers decorated, annihilated, graffitied, and bedazzled the ball to create some outlandish pieces of art that will go on auction on eBay. Go here to find out how you can bid.
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