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Footwear June, 25 2014

Nike KD7 “35,000 Degrees”

Combining leading performance innovation with a colorful narrative pulled from Kevin Durant’s fascination with meteorology, Nike presents Durant’s seventh signature shoe. Durant teamed with Nike designer Leo Chang to create the KD7, a process that began 18 months ago. The challenge was trumping the KD6, Durant’s favorite shoe to date and the model he wore in his MVP season. The performance objective for the KD7 was to provide Durant with the quickness and forefoot flexibility typically reserved for a point guard, combined with the stability and support in a shoe designed for a power forward. This was accomplished by using seamless forefoot mesh, dynamic Nike Flywire technology and encapsulated Nike Zoom in the front of the shoe. Bridging the transition between the forefoot and heel is a midfoot strap. In addition, Chang combined Hyperposite support in the heel with a newly developed visible Nike Zoom Air bag for responsive cushioning.

The distinct Hyperposite look, an evolution to the original Foamposite, is also a nod to KD’s Maryland roots. The KD7 colorway narrative begins with lightning, and more specifically the average temperature of a lightning strike — 35,000 degrees Fahrenheit. The colorway features a bright mango upper, volt outsole and hits of deep grey to represent the electric nature of lightning strikes. Stratospheric graphics and nods to lightning also appear on the sole and Swoosh. Personal cues are featured on each of the KD7 colorways: a silhouette of his home state of Maryland is embedded on the outsole; and the forefoot strap includes the names of his mother Wanda, his grandmother Barbara, his father Wayne, and his brother Tony.

The KD7 will be available at select Nike retailers beginning June 26.

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