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Footwear June, 30 2014

Fred Perry 1934 Tennis Shoe Collection

British heritage sportswear brand Fred Perry has delved into its archives for an exclusive five-way collaboration. The UK label’s 1934 low profile sneaker has been taken on board by five independent retailers who have given their spin on the design. Manchester-based Oi Polloi has given the reissued tennis sneaker the ’50s treatment with a light ecru canvas upper and matching terry toweling collar. Stitch and eyelet details are both kept tonal.

Footpatrol, London’s best known sneaker store, switched up the sneaker using an all-black suede upper. Details are once again kept tonal, with a 3M panel at the tongue and fold-up heel tab. Finishing touches include an optic yellow insock printed with “Not The Greatest, the Best.”

Berlin’s Firmament combine a white suede upper with an air-mesh tongue and lining. Tonal details are used in order to keep things modern and clean, with a printed leather patch on the tongue.

hanon, based in Aberdeen, use a yellow suede upper which is offset by black trims and a clean white outsole. Racing stripe ‘twin tipping’ is printed on the calfskin footbed, while the back tab is dual branded and the tongue finished with a bespoke hanon patch.

Boston-based sneaker store Bodega designed a sneaker with uppers designed to look like clay courts. The iconic laurel wreath logo is embroidered using a pillar-box red, with the whole thing sat on a clean navy sole, balancing the whole look.

Each style will be released to coincide with the first day of Wimbledon, June 23, from the Fred Perry webstore and each respective independent.

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