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Footwear July, 3 2014

Nike Sportswear “Opposites Attract” Pack

To celebrate Brazil’s abundance of art and culture, Nike Sportswear collaborates with two Brazil-based artists ­– Flavio Samelo and his wife, Jayelle Hudson – to produce two new iterations of the Roshe Run and Air Max 1. While photography is their preferred medium, Flavio Samelo and Jayelle Hudson are polar opposites with regards to their subject matter. Samelo focuses on architecture while Hudson’s targets are primarily organic in nature. The patterns on each shoe are an amalgamation of one architecture photograph from Samelo and one nature shot from Hudson – a black-and-white juxtaposition of the worlds of man and nature. Heavily featuring the two artists’ work on the uppers, the tonal photographs are offset with bold Volt linings and Swoosh accents, and striking black-and-white color blocking. The Nike Roshe Run “Pulso Forte” will be available at select Nike retailers beginning July 11, while the Nike Air Max 1 “Foco Bonito” will be available beginning August 8.

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