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Footwear July, 6 2014

Major x Reebok Instapump Fury 20th Anniversary

Washington, D.C.’s Major partnered with Reebok to introduce a collaborative edition of the Instapump Fury in light of the silhouette’s 20th anniversary. Inspired by the emergency oxygen masks found in airplanes, the sneaker features a grey base with a clear inflatable cage and safety orange highlights. The sneaker also incorporates glow-in-the-dark elements resembling the light strips installed throughout an airplane’s cabin floor. Additional details include printed insoles, Major logos and instructions on how to use the pump: “IN THE EVENT OF AIR LOSS, PUMP UP YOUR KICKS FIRST BEFORE ASSISTING OTHERS.” The collaborative Instapump Fury will be available at Major and Reebok Certified Network retailers beginning July 12.

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