As a safety net, Mattiussi added a score of kids that ran in screaming to kick off the show. They weren’t there to distract from the show but, rather, to add an element of showmanship to AMI. It worked in the sense that they contributed energy to the show. The collection was good enough to stand on its own but the show benefitted from this burst of intensity and emotion. AMI’s stripy suits and the slight ’90s silhouette also made sense in conjunction with the kids, as Mattiussi looked towards youth culture as a source of inspiration.
Looking around myself in the show benches, what people were wearing – if not actual AMI garments – was very much in synch with what we saw on the catwalk. Wearable yet directional, crack that formula and you’re on to something.
What was the general idea and starting point for the collection?
It offers a fresh perception of the wardrobe, the design from the beginning aimed to make it a little bit more younger, a little but more dynamic, more colorful, more simple in a way. Everything is more clean and minimalist and I just wanted to bring youth to the collection because from the very beginning we aimed at a 30 – 35 year old guy.
What inspired you?
American TV shows like Saved by the Bell and Beverly Hills 90210, as well as the French TV series Premiers Baisers.
So you’re coming down in age, how was that visible? In what pieces?
The windbreakers, the jeans, the trainers, there was more T-shirts – I was just trying to push the limits.
What about the kids, who were they?
We wanted to have kids but in the beginning we wanted a choir. It was really hard to make them work on a song in such a small amount of time, so we just had them participate in the show…
Are they from the school where you are showing?
Actually some of them are from Lycée Carnot, yes.