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Clothing July, 7 2014

I Love Ugly “Before, During & After” Editorial

Following up from their previously seen World Cup-themed 5-panel cap pack and apparel capsule collection, New Zealand brand I Love Ugly present a lookbook showcasing their various football-inspired releases. Sportswear staples like jerseys and track jackets are shown alongside lifestyle pieces like 5-panel caps and polo shirts, with the brand’s tight and clean aesthetic executed with a minimal color palette. The lookbook neatly shows how the football jersey can fit into a contemporary sportswear aesthetic just as well as baseball, basketball and American football jerseys. The goods from both capsule collections are available in strictly limited quantities from I Love Ugly’s webstore.
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