Video July, 7 2014

SHOWstudio presents adidas x Marina Abramović

adidas has teamed up with performance artist Marina Abramović on a new film that celebrates the World Cup. Taking inspiration from the artist’s 1978 performance piece Work Relation, the video reenacts the famous work in which three different models are implemented in transporting stones from one end of a room to another. By exploring the notion of teamwork through these models, the video ties the art piece with football, and adidas’s partnership with the 2014 FIFA World Cup.

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