New Era teams up with seminal American filmmaker Spike Lee on the “1996” collection. The resulting offerings celebrate Lee’s unusual request in 1996, in which he asked New Era CEO Chris Koch for a scarlet Yankees cap. Koch happily complied and Lee was seen wearing the unorthodox hat during a World Series game. The “1996” collection is a tribute to the historic event and consists of four exclusive caps. Look for all four beginning July 17 at select European retailers such as Overkill, Selfridges, colette, size?, Corso Como and Caliroots, alongside New Era flagship stores in London, Birmingham, Paris, Berlin and Frankfurt.
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