Clothing July, 11 2014

Watch the Woolmark Company and Savile Row’s Take on the Gentleman’s Summer Wardrobe in “Meet Me In Rio”

Summer may not be a time and a place where suiting is the typical dress of choice, but however much we advocate socks and slides, nothing comes close to the poise of a suit or refined separates. And that’s where wool comes in. Summer may be a lot of things but a season for man-made fibers it ain’t. Woolmark’s Cool Wool provides impeccable dressing for all occasions and seasons, creating a lightweight and streamlined alternative to some of the heavier suits on the market. Made from Merino wool, the fabric is breathable, anti-wrinkle, as well as incredibly fine and light, which makes it the perfect choice for contemporary styles. Some of the most influential designers of the moment, including Paul Smith, Jonathan Saunders, Lou Dalton, Richard Nicholl, Agi & Sam and Christopher Raeburn, have all introduced the fabric into their current designs. And its popularity with the bespoke tailors of Savile Row and international designers shows no signs of stopping, as more and more people begin to turn to natural fibers for quality, luxury, style and relaxed comfort.

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