“Start Something is our story. Lyon is completely part of our brand DNA, the same as sport. It was obvious to shoot here in the city’s official team stadium. Right now we are going deeper into sportswear and soon performance wear. I am convinced that the values represented by sport are principles that can be applied to life, career or even relationships. Season after season we see our evolution like a championship, and try to be better with our products.”
The film also marks the launch of the brand’s new online store.