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Japanese label nonnative preface their Fall/Winter 2014 lookbook with this video, shot on location with what looks to be the world’s most stylish group of fishermen. In contrast to their Spring/Summer 2014 collection, the line takes a much more rugged, rough and ready approach, with fur-lined jackets and chunky knits taking the place of relaxed casualwear. Check the video out above and watch for the collection when it drops later in the season.

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