Footwear July, 25 2014

adidas Originals Explains the Design Process Behind the C-10

adidas Originals C-10 stretches the boundaries of traditional shoe categories and combines the latest and greatest in style. The C-10 looks back to adidas Originals heritage with the ZX 000 heel counter, while evolving the three stripes branding with a single strap. In an interview with adidas Originals North American Design Director Brian Foresta and C-10 designer Erik Hernandez, they share the inspirations for the new design that draws from basketball, running, fashion and even architecture. The adidas Originals C-10 launches in August.

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