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Footwear August, 6 2014

Jordan Super.Fly 3

With basketball season just around the corner, Jordan Brand unveils the latest iteration of the Jordan Super.Fly 3. A team of designers, working with Blake Griffin as muse, created a game-tested design to ensure optimal performance capabilities powered by flight. With Griffin’s high-flying game being the inspiration to the design, the goal was to create a shoe that helps him jump even higher. The team incorporated an evolved FlightPlate to provide the power for flight – with the addition of a tendril for a smoother heel-to-toe transition, while amplifying energy return from the Nike Zoom unit in the forefront. The outsole pattern draws inspiration from the Air Jordan XX9, with a multidirectional traction that provides durability and reliable response on a variety of surfaces.

On the shoe’s upper, synthetic overlays add additional structure on the toe and heel, as well as lightweight textile quarter panels to create a strong and durable exterior. Inspired by a sonic boom, the upper design brings the inspiration of the shoe to life in a vibrant pattern. The shoe also features the Flight Web fit system, which creates a stabilizing lockdown and adds support during powerful cuts and jumps. The webbed straps wrap around the foot and integrates the laces for fit throughout the midfoot. A sock-like inner sleeve and padded Achilles notch on the upper delivers a comfortable all-over fit. The Jordan Super.Fly 3 will launch in two colorways on October 1, and will be available at Jordan and global retailers for $140 USD.

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