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Footwear August, 19 2014

Eytys Opens Its First Freestanding Store

Unisex brand Eytys has opened their very first store right in central Stockholm, the streets and soil where the brand was born and nurtured. The new store is located by Hötorget, on a hidden block mostly known for the tragic 1986 assassination of Swedish Prime Minister Olof Palme. The new retail environment was inspired by ’80s post-modernist masters Ettore Sottsass and Shiro Kuramata, as well as the life and color palette of American minimalist painter Agnes Martin. The store has been designed in collaboration with cabinet-maker Axel Wannberg, a relationship reflecting Eytys philosophy about involving talented creatives from all over the world. In the new store you’ll find the complete Eytys sneaker collection, as well as a rotating, curated mix of some of their favorite things: a beautiful book selection from the renowned bookstore Konst-ig, pottery created in collaboration with Philadelphia-based ceramist Jessica Hans, and collectible Swatch watches from the 80s. There is also ready-to-wear and home accessories by Tokyo-based indigo masters Blue Blue Japan, and merchandise by rapper Yung Lean and his Sad Boys crew. Eytys Stockholm City opens on August 20.

Eytys Stockholm City
Luntmakargatan 15
111 37 Stockholm
Sweden

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