With an audience of upwards of 100 million people worldwide, it’s a not so dirty little secret that artists chosen to perform during the Super Bowl aren’t paid of their performances – except for travel and production expenses. Regardless, artists jump at the opportunity to get in front of a such a large audience – one The Wall Street Journal notes “is double the size of the audience for the Academy Awards this year, more than triple the audience for this year’s Grammy Awards and more than 11 times the size of MTV’s most recent Video Music Awards.”
With the NFL as cutthroat a business there is, the three finalists to perform this year – Katy Perry, Rihanna and Coldplay – have been asked to pay to perform. According to The Wall Street Journal, “While notifying the artists’ camps of their candidacy, league representatives also asked at least some of the acts if they would be willing to contribute a portion of their post-Super Bowl tour income to the league, or if they would make some other type of financial contribution, in exchange for the halftime gig.” They go on to assert that “the impact is likely to be more significant for an up-and-coming artist such as Bruno Mars than for established stars such as Rihanna, Katy Perry and Coldplay, promoters say. Ms. Perry, for example, sold 92% of the tickets to the concerts she headlined from May to July, grossing more than $36 million, according to Pollstar. Rihanna grossed $141.9 million on 90 shows around the world in 2013; Coldplay grossed $171.3 million on 67 global dates on their last tour in 2012, according to Pollstar.” The Super Bowl will be played February 1 in Phoenix.