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Clothing August, 26 2014

Dover Street Market London 10th Anniversary “Checkerboard” Series

COMME des GARCONS’ hugely respected multi-brand store, Dover Street Market London is fast approaching its 10th anniversary next month. For the past week, public signs have been posted outside the building excusing the construction work currently underway. From Friday, August 29, the store will close for three days as it undergoes their seasonal refresh of its interiors. As this is a major landmark in the company’s history, expect significant changes; not least the NikeLab that is scheduled for the basement. However, being this is COMME des GARCONS, you can be sure this celebration will not merely be a retrospective look back. Rather, they are projecting themselves in to the next decade starting with a raft of unique products. These all fall under the general campaign banner of “DSM – The Next 10 Years.”

First up is their “Checkerboard” series involving collaborations with key sports and leisure brands. Included among the offerings are a New Era cap, two shoe styles by Vans, an Eastpak backpack, a classic Harrington jacket by Fred Perry, and fleece hoodies by Sunspel. All feature a monochrome check pattern incorporating the familiar DSM logo that is implemented in different ways. Vans has printed it over the entire shoe, while British label Sunspel has opted for a subtle effect, placing the pattern on the interior of the hood. New Era has followed a similar approach, with the print on the underside of the cap’s peak. Fred Perry, meanwhile, has lined their jacket with the print and Eastpak highlights it on the outer pouch of their bag. All products are limited to just one drop and will be available at DSM London, Ginza and New York (after Labor Day), as well as the respective DSM e-stores.

Check back throughout this week as we feature a daily preview of more of these special product lines in the lead-up to the grand reopening on Monday, September 1.

Styling: Atip W

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