Grab a vacuum-packed set of pin badges, referencing CdG’s cult publication from the ’80s, Six. Or the blue toy bear that unzips into a branded tote. An anonymous-looking flatpack cardboard package folds into a sturdy stool, while a thick rubber sheet neatly pops out with a pair of flip-flops bearing a hand-drawn DSM logo. As it’s also a new term at school, their tin lunchbox and mug are timely additions. Things get more stylish with a gingham tote bag, over-painted scarves and vintage T-shirts – all featuring the familiar store logo. The scarves and tees have been carefully sourced, with Rei Kawakubo handling the designs. Each one is unique to the purchaser.
These products – some of which are limited to 100 units across all stores – will be found in the various market stalls that will appear throughout each floor of DSMs in London, Ginza and New York. All this week, Highsnobiety is posting previews of what’s to come when the store reopens on Monday, September 1 with its DSM – The Next 10 Years campaign. A celebration of looking forwards, not retrospectively to their first decade of business. For further clues, head here as well as here on Highsnobiety, as we flag up those exclusive DSM specials.
Styling: Atip W