No COMME des GARCONS campaign would be complete without their immensely popular PLAY range. With its animated heart-with-eyes identity, created by graphic designer Filip Pagowski, it is instantly recognizable and has carried through from its initial product line of T-shirts and hoodies into polos, knitwear, basketball hi-tops and even a fragrance. PLAY successfully bridges the gap between high-end fashion and accessible price-points. For Dover Street Market’s 10th anniversary, which Highsnobiety has been flagging up in a series of daily posts all this week, COMME has prepared a range of PLAY garments that will be exclusively available through the DSM London store.
This particular group were created for The Good Design Shop which is opening a branch, after a successful trading season in DSM New York this spring. They depart from the usual PLAY items in that the cotton has been overdyed, infusing each T-shirt or Polo with that classic CdG “lived-in” finish.
Available from Monday, September 1 in the Basement, prices range from £48 to £100 and are limited to two pieces in each style. Highsnobiety will be exploring the redesigned Dover Street Market London as soon as it opens for trading tomorrow. Check back for a report on the new in-store areas to visit next time you’re passing through London. In the meantime, take a look at the Nike Tennis Classic, Pharrell’s “G I R L” fragrance, and the 10th anniversary collection.
Styling: Atip W
- Photography: Mattias Bjorklund for Highsnobiety.com