Heineken has launched a collaborative pair of one-of-a-kind sunglasses with Los Angeles-based eyewear brand Garrett Leight as part of the 2014 #Heineken100 program. Based on the popular Kinney style, the shades feature a dark grey crystal frame with zero-based, green, flat lenses. The 2014 #Heineken100 program kicked off in October with a city tote by premium leather goods brand Parabellum, followed by a “ponchirt” with fashion brand RTH. All three products were designed in each label’s respective ateliers in Los Angeles and will not be offered at retail to consumers.
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