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Upstart eyewear label Tens celebrates the release of their latest line of sunglasses with a tongue in cheek, retro-style VHS infomercial. The brand’s frames sport lenses specially engineered for a warmer, more vivid experience than typical sunglasses – somewhat akin to looking through a real-life Instagram filter. Check out the highly amusing video above and head over to the brand’s webstore to get familiar with the collection.

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