Highsnobiety

Patagonia

woman and child looking at red patagonia puffer jacket
hs books patagonia gestalten founder Yvon Chouinard
Patagonia, Patagonia

ESTABLISHED

1973

HEADQUARTERS

Ventura, California, USA

FOUNDER

Yvon Chouinard

CEO

Jenna Johnson

INSTAGRAM

REVENUE

$800 Million (2020)

ABOUT

Founded by Yvon Chouinard in 1973, Patagonia is an American clothing company that markets and sells outdoor clothing. The first store opened in 1973 in Ventura, selling bespoke mountain climbing gear before expanding its production line to include apparel created for other outdoor sports such as surfing.

In addition to sportswear, Patagonia today also offers outdoor products such as camping food, sleeping bags and backpacks today. In an effort to be a sustainable company, Patagonia introduced the ‘Worn Wear’ concept in 2017 allowing customers to return particular Patagonia items in good condition in exchange for new merchandise credit.

Patagonia has additionally been involved in a number of environmental and political activist campaigns, including 1% of its total sales to environmental groups and 100% of sales from Black Friday to environmental organizations (that has totaled $10 million).

IS PATAGONIA A SUSTAINABLE BRAND?

Patagonia has achieved a B-label, meaning that it amongst the more sustainable brands within the sector of sports & outdoor clothing. Patagonia also continues to increase its share of environmentally friendly materials in its collection and is listed as one of the frontrunners in regard to the payment of living wages.

Furthermore, Patagonia belongs to both the Sustainable Apparel Coalition and 1% For The Planet – rejecting fast fashion products in favor of high-quality and long-lasting products that offer a repair and reuse program.

IS PATAGONIA A SOCIALLY RESPONSIBLE COMPANY?

Patagonia is a frontrunner in promoting safer working conditions and fair labour practices through its supply chains; engaging in the Corporate Responsibility (CR) movement that encourages companies to take responsibility for their impact and activity on customers, communities, employees and the environment.

IS PATAGONIA MADE IN THE USA?

As of 2012, Patagonia manufacturing is done by a number of contracting factories in sixteen countries that includes the United States; the percentage of American-made products has decreased over time, with Patagonia stated it as a response to a decline in the US textile industry and domestic high-quality sewing shops.

WHAT MOUNTAINS ARE IN THE PATAGONIA LOGO?

The Patagonia logo is a stylistic version of the mountain Monte Fitz Roy (similarly known as Cerro Chaltén or Mount Fitz Roy) located near the El Chaltén village in the southern Patagonian Ice Field in Patagonia on the border of Argentina and Chile.

WHO OWNS PATAGONIA BRAND?

In September 2020, Patagonia announced that Rose Marcario would step down as its chief executive officer and be succeeded by Ryan Gellert. In September 2022, Chouinard transferred ownership of Patagonia to the Patagonia Purpose Trust, a trust overseen by the Chouinard family and advisors.

1957

Yvon Chouinard begins to make climbing tools.

1970-1973

By 1970, Chouinard Equipment becomes the largest supplier of hardware for climbing in the United States of America.

Yvon and Malinda Chouinard found Patagonia.

1984-1986

Patagonia becomes one of the first U.S. workplaces to open childcare facilities at its offices.

The company declares that it will give 10% of annual profits to environmental groups, which later becomes 1% of sales or 10% of sales depending on which is larger.

1994

Patagonia conducts its first environmental assessment report.

2002-2005

Chouinard and Craig Matthews form 1% for the Planet.

Patagonia begins its Common Threads Recycling Program – all Patagonia clothing is thus able to be recycled at retail stores in exchange for store credit.

2009 -2015

Chouinard helps to launch the Sustainable Apparel Launch.

Patagonia becomes California’s first registered benefit corporation and a Certified B Corporation.

Patagonia launches the $20 Million & Change fund.

Patagonia begins selling fair trade apparel.

Patagonia urges customers to repair clothes by operating the largest garment-repair facility in North America.

2016

Patagonia and other B-listed corporations star a $35 million fund that finances solar-panel installations.

2019-2020

CEO Rose Marcario steps from Patagonia

Patagonia closes stores & shuts down its website indefinitely due to coronavirus.

Patagonia joins the North Face in Facebook Ad Boycott

Patagonia has been telling you to vote the assholes out for years.

2021

Patagonia drops corporate logos from its products.

Patagonia has confirms it will no longer sell merchandise to Jackson Hole Mountain Resort in Wyoming after one of the owners hosted a fundraiser featuring Republican Rep. Marjorie Taylor Greene and other Trump supporters.

2022-2023

Patagonia launches an initiative to combat climate change misinformation.

Latest Stories

  • A model wearing Gramicci AW22 collection outdoor clothing matching set lime green and forest green during sunset outdoors

    Around the World in Techwear: the Best Outdoor Clothing Brands You Need to Know

    • Style
  • Auralee FW24

    Normcore's Influence is Still Alive and Well in 2024

    • Style
  • best american brands Alpha Industries Calvin Klein Converse

    The 30 Brands That Define Americana in 2024

    • Style
  • Image on Highsnobiety

    Insane in The (Waterproof) Membrane: The Best Waterproof Jackets

    • Style
  • best gloves

    10 Gloves to Offer a Helping Hand Through the Cold Season

    • Style
  • patagonia fleece

    The Patagonia Fleece Is a Forever Staple

    • Style
  • Image on Highsnobiety

    Here's How to Look Good When You Go Hiking

    • Style
  • Image on Highsnobiety

    The 10 Best Black Jackets to Wear This Winter

    • Style
  • waterproof bags

    Fall Showers Are No Match for These Waterproof Bags

    • Style
  • jackets for fall

    We're Diving Headfirst Into the Deep End of Fall Jackets

    • Selects
    • sponsored
  • Image on Highsnobiety

    Patagonia Continues to Put Its Money Where Its Mouth Is

    • Culture
  • summer shorts

    These Advanced Shorts Are Laughing at Your Swimmers

    • Style

Patagonia Highlights

  • patagonia fleece

    The Patagonia Fleece Is a Forever Staple

    • Style
  • hs books patagonia feature gestalten

    What Patagonia Teaches Us About Building a Brand That Lasts

  • Image on Highsnobiety

    Patagonia Has Been Telling You to Vote the Assholes Out for Years

    • Style
  • best patagonia fleece buy Shia LaBeouf kendall jenner

    Our Favorite Patagonia Fleeces to Shop Online Right Now

    • Style
  • A model wearing Gramicci AW22 collection outdoor clothing matching set lime green and forest green during sunset outdoors

    Around the World in Techwear: the Best Outdoor Clothing Brands You Need to Know

    • Style
  • Image on Highsnobiety
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.