ICNY’s PUMA-powered pop-up space is a celebration of the Brooklyn-based brand’s journey in contemporary sportswear. Not just a space to showcase the ICNY collection in a full sense, the retail shop is also a milestone for the brand’s unique merchandise and for the community that it has built. The space currently purveys seasonal goods alongside German label PUMA, in addition to a Spring/Summer 2015 collection in partnership with Japanese label monkey time. However, if you don’t see anything on the racks that catches your eye, shoppers can personalize a selection of ICNY pieces, while we chose to create a one-of-one 3M Flexfit with our Highsnobiety stamp logo at front-and-center.
New York, NY 10003
- Photography: Thomas Welch for Highsnobiety.com